Brand Marketing Toolkit

Dear clubs and skating schools,

In our ongoing efforts to strengthen Skate Canada’s brand identity and promote skating across Canada, we are pleased to supply clubs and skating schools with the 2024-2025 brand marketing toolkit. The toolkit includes assets to help clubs and schools market themselves and their programs as well as documents to guide you in these efforts. New to this year, the toolkit also offers resources to support your participation in days of significance throughout the skating season.

The 2024-2025 toolkit materials:

Skate Canada Brand Guidelines

Corporate Logos

Program & Event Logos

Pattern Backgrounds

Skating Program Photos

National Team Photos

NextGen Photos

Generic Skating Photos

Social Media Sample Content

Sample Registration Press Release

Best Practices – Social Media & Inclusive Events

Skate With Us Video

Graphics

CanSkate Station Signs

CanSkate Progress Sheets

Equity, Diversity, Inclusion & Accessibility (EDIA) Observance Calendar NEW

World International Skating Day Kit NEW

Please visit the Materials Catalogue to download the toolkit!

As a reminder, Skate Canada is also assisting interested clubs and skating schools with the creation of their logo. All clubs and skating schools are able to request an updated logo through our Logo Request Form.

Skate Canada wishes all our clubs and schools a successful 2024-2025 skating season.

Thank you for skating with us!